HVHM Group

Are Influencer Brands the Key to Bringing Millennials to Department Stores?

Nordstrom and Barneys are finding success in the burgeoning world of influencer brands for whom promotion and feedback are built-in.

The 5 Keys to Building a Social-Media Strategy for Your Personal Brand

Social-media marketing for a business is one thing. Now imagine achieving social success when the brand you're trying to promote is you.

6 essential steps for creating a social media strategy

6 essential steps for creating a social media strategy guide

6 KPIs Your Hire Needs to Hit to Pass the Probation Period

Want to make the most out of the onboarding process? Here are the KPIs you need to validate to ensure that the hiring process is successful.

7 interview questions that determine emotional intelligence

10 professions that need the most coffee to survive

Here is the list of jobs that need the most coffee to survive at their work based on a survey by Dunkin' Donuts and CareerBuilder.

37 Brilliant Questions To Ask At The End Of Every Job Interview

Careers Counsel is a weekly roundup of the most helpful and inspiring advice for boosting your career.

Examples of Sales Promotion Building a Brand

While sales promotion techniques are considered the tail end of a marketing plan, there are many examples of sales promotion building a brand.<br>For new products, services or experiences, you often have to get your target audience to try it once before they try it twice. Free product samples are often among th ...

5 Sales Promotion Ideas that Small Businesses Can Execute

The quick and dirty on putting together the perfect sales promotion for your small business. Get prospects to buy and customers to spend more.

Promoting eCommerce Using Sales Promotion Techniques (Response Stimulators)

When promoting ecommerce using sales promotion techniques you have to first consider and implement all the necessary steps to successful online marketing f

4 Sales Promotion Customer Retention Tactics (Loyalty vs. Retention Defined)

Changing Behaviors and Attitudes Sales promotions’ goal is to bring about a desired behavior from the consumer. While the marketing strategy is your overal

Sales Promotion or Sales Prevention?

Has an obstacle course actually been created that prevents your sales people from selling?

Three Steps to Effective Sales Promotions

Get customers out of a holding pattern with a top-notch campaign.

12 Effective Sales Promotion Examples

A sales promotion is any temporary perk or price reduction intended to make a sale more enticing. You’ve most likely…

Build Brand Equity With Sales Promotion (It’s About Brand Experience)

Using sales promotion techniques to build brand equity seems counterintuitive. After all, sales promotion is defined as techniques to lift sales temporaril

How Discount Culture is Shaping the Sales Promotion Industry

We asked Carey Trevill, managing director at the IPM, how discount culture is impacting the sales promotion industry - and what brands need to do to stand out.

Gender-Based Sales Promotions: Good Business or Unlawful Discrimination?

An establishment offering gender-based promotions such as “Ladies’ Nights” might think this is a popular marketing tool and merely sound business. On the other hand, these same business owners should also be concerned that such gender-based promotions are unlawful discrimination.

15 Insanely Effective Sales Promotion Examples to Win More Customers

Successful companies know that sales promotions are among the most effective methods of increasing sales, boosting customer satisfaction, and heightening…

Top 21 Sales Promotion Ideas from the Pros

Everyone knows that sales draw customers, but are you making the most of your sales promos? Follow our 21 sales promotion ideas for the biggest success!

3 Time-Tested Retail Sales Promotions That Drive Foot Traffic and Build Loyalty

As a retailer, one of your perpetual concerns is driving more sales. If you're just getting started on your entrepreneurial journey, you likely have some big questions: How do you entice people to buy more from your store? What do you do when you want customers to make purchases more frequently, or in greater volume? And how can you boost business during slow hours?Whatever your goal may be as a retailer, by creating time-sensitive in-store promotions and having a good grasp on your…